Video platform Makers Channel came to us for its UK launch with a brief to drive traffic to the site, start building an audience and impress in business meetings with brands, influencers and investors.
With these important meetings coming up fast, and a limited budget and time frame, we needed to get the public watching Makers Channel content ASAP.
We created a real audience from scratch for Makers Channel. Our campaign generated 40k video streams and built a genuine viewership of more than 13k viewers in the first two months of launching, with a 40% return rate, through PR alone - no other marketing was done.
With clever news hijacking, we put Makers Channel smack bang in the middle of two of the most Googled stories of last year - the Leicester City Premier League win and Brexit - in order to capitalise on the wave of traffic for these two trending topics.
Coverage included Telegraph.co.uk, Mail Online, Sun Online, Metro.co.uk, Standard.co.uk, Look Online and Broadcast and was spotted and mentioned in meetings by top makers and investors.
We raised the MD’s profile as an expert in influencer marketing with thought leadership activity and even started conversations with big brands and publishers such as News UK to co-create content with.
"Munch really delivered when they said they would reach where our audience was. We were delighted with the expert consultancy we received on messaging, positioning, preparing for interviews and how to angle and amplify our content to generate the most noise.
"The launch coverage speaks for itself."
Eline Van Der Velden - UK MD of Makers Channel