After two successful years, TEDxClapham was back for an even bigger event for its third year. With more space available for the public, the organisers had the challenge of selling a whole load of extra seats. We were tasked with driving awareness of the event to increase ticket sales in the final moments.
We needed to reach the people who were going to be most interested in the speakers’ topics and make sure those looking for events in the weeks before knew TEDx was happening.
Using a two-pronged approach, we interviewed the most interesting speakers, to identify and develop newsworthy angles that would generate mass awareness, as well as focus on titles whose audience would be interested in each speaker.
We then issued an announcement release targeting listings and London media to ensure that local people and those looking for ‘things to do’ were aware of the event.
Activity included hijacking Father’s Day to place content about the father-child bond, placing interviews about how the millennials of today are driving a new age of piratism and guides on how Londoner’s can grow a garden in their tiny homes.
Our campaign generated 21 pieces of standout coverage, including interviews on Sky News, MailOnline and Evening Standard and listings in TimeOut, All in London and beyond.
Above everything else, our work helped to sell out TEDxClapham – job done.
"I’m not exaggerating when I say that Munch saved our event. In the past we have relied of social media to generate ticket sales for TEDxClapham, but so much has changed over the last few years and it is getting increasingly harder to be seen.
"Munch worked tirelessly with myself and our speakers to get our event seen by thousands of the right people and as a result we went from grinding ticket sales to selling out and turning people away. The only thing I’d do differently next time is work with them from the very beginning."
Alex Merry - TEDx