Michael Serwa

Asked to profile Michael Serwa, we helped him bring life coaching into the mainstream.

Case study

The Challenge

When millionaires fancy a holiday, they charter a yacht. When they want things done, they hire an executive assistant. And when they need guidance on life decisions and on how to be happy, they work with the highly successful Mayfair-based life coach Michael Serwa.

We were tasked with raising his profile among his target client-base – highly successful, driven and accomplished CEO’s, entrepreneurs and high net worth individuals.


named as one of the world’s top life coach by BBC Business

The Results

We built a new media persona for Michael Serwa about his status as “the highest paid life coach in the UK” and coached him on how to communicate his story and his no bullshit personality, making every interview count.

Blacklisting certain types of media to focus only on the luxury and serious business publications his clients read, he’s since been interviewed by titles including Forbes, London’s Mayfair Magazine, Spears, Square Mile, H Edition, Daily Telegraph and BBC World Business.

Our PR campaign with Michael Serwa is bringing his industry into the mainstream. This year he will feature in the Spears Index 100, the first time a life coach has been included, and many TV firsts are in store too, so stay tuned….

  • "There are PR agencies and then there’s Munch. I can say with absolute confidence there’s no other agency I would work with. The last over-promised, under-delivered, but Munch promised what I asked for, and then over-deliver. You’ll feel like you are the only business they work with.

  • "I’m a huge fan. Munch may not be the first PR agency I have worked with, but now that I have found them, they are the last."

  • Michael Serwa

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