New social startup enterprise Little Things for Good wanted to launch its ecommerce store and raise money for women’s charities at the same time. The business had received no previous PR coverage. It needed a way to generate web traffic ASAP in order to start making sales.
Our creative PR campaign tapped into the ‘Year of the Period’ news agenda; we designed and produced a range of ‘Tampon Tins That Tell It Like It Is’ that the Little Things for Good startup company could launch with and that would give back.
The campaign sparked the world’s imagination and generated international media coverage, revenue for the business and raised money for two women’s charities in Hong Kong and the UK.
We generated over 30 pieces of high profile coverage in titles such as Stylist, Metro, Cosmo, MTV, Bustle, Coconuts, Sassy and Time Out. The story was picked up globally, as far as New Zealand. MTV’s global snapchat featured the story for 24 hours reaching over 1 million people and Huffington Post named the social enterprise as one of the top 10 ‘businesses challenging stigma’.
Numerous influencers shared the story throughout their social networks and we even invented the word ‘vadmin’ which Cosmo loved and later entered the Urban Dictionary.
"This campaign was more than we could imagine – it ticked all the boxes. Such a simple and imaginative idea executed perfectly, kicking off our online store and setting the tone for our business around the world."
"We also raised awareness of an important issue and provided sanitary products for women who needed them."