Imagine creating a global ecosystem where the most creative and talented people and their businesses can fulfil their potential and do extraordinary things. A space for like-minded talent where a culture of opportunity collides, creating the perfect environment for extraordinary things to happen.
HubHub has created exactly that – shared office spaces for businesses and startups that go a step further by providing education programmes, events spaces and wider networks. But HubHub wanted to show that it was providing more than just a space, or a place, but a unique opportunity.
HubHub asked us to refresh its brand identity to reflect the value the company was bringing to the market.
Our brand ID workshop package built a strong identity for HubHub, with a vision, mission and core set of values conveying the brand’s unique positioning.
We led a competitor analysis to identify the white space and opportunity for the business, which we workshopped with key stakeholders within the company before developing a series of unique territories we could work with.
Finally we delivered a refreshed brand identity – the HubHub State of Mind, a coming together of individuals, each dedicated to the collective success of their network, in an environment specifically optimised for opportunity.
"Munch came into HubHub and gave us light at the end of the tunnel for our brand. Through competitive research, emotions and a guided thinking process, the team got all the information they needed and then combined it into a claim that resonated with all of us.
"I would highly recommend Munch as an agency if you need to find the true vision for your company."
Natalia Kiscova - Head of HubHub