It’s been a busy year for Coca-Cola,so we were delighted when they brought us on board to support with an array of exciting campaigns.
Through clever news stories and creative product gifting, we were tasked with helping launch new summer flavour, Coca-Cola zero sugar Raspberry; raising awareness of the brand’s Reverse Recycling Machine initiative, and celebrating its sponsorship of Manchester and Brighton Pride.
This year, our campaigns for Coca-Cola have achieved a whopping 71 pieces of coverage in total, with a combined potential reach of 43.3 million. We’ve also worked with 23 leading UK influencers with high reaching channels, geared towards reaching the brands’ target audience.
To launch Coca-Cola zero sugar Raspberry, we got the product into the hands of key media and influencers in a totally sharable way. We created the ultimate summer cool box filled to the brim with ice cold product and giant frozen raspberry ice cubes, which released stage smoke to create extra theatre when the box was opened.
As a result of the product drops, we secured 16 social media posts, and our accompanying media sell in generated 21 pieces of coverage in national and consumer titles. In fact, the story went down so well, our first pieces of coverage went live within two hours of us hitting the phones!
We then helped encourage consumers to start recycling their empty Coca-Cola bottles as part of Coca-Cola’s Reverse Recycling Machine initiative. Through a targeted media relations campaign that saw us hit all the national deals and offers pages, plus a strategic influencer programme, we showed Brits how they could get 50% off tickets to Merlin Entertainments theme parks in exchange for recycling an empty bottle.
We secured 24 pieces of coverage promoting the partnership and deal, as well as 12 influencer posts – reaching an estimated 15.6m people.
And to round off a fantastic year, we helped champion Coca-Cola’s sponsorship of Manchester and Brighton Pride by hyper targeting a cross section of more than 50 national journalists and influencers to send them a unique Coca-Cola Pride gift set. We also secured two prolific LGBTQ+ influencers to attend the Pride parades on behalf of Coca-Cola, reviewing their experience across their social channels.
The campaign achieved 26 pieces of coverage, including 20 social posts through media gifting, totalling a potential reach of 140k people.