Club Soda was launching its Club Soda Guide of venues across the City of London and Hackney that offered the best range of low and non-alcohol drinks. The startup wanted a few key pieces of coverage in high profile titles early January, at a time when everyone was talking about Dry Jan.
Using publicly available data, we built an argument that showed mindful drinking was a widespread trend across the UK.
We kicked off PR coverage with a new year’s day (hangover free) live Sky TV interview with Club Soda’s co-founder Laura Willoughby MBE and a ‘mindful drinking rock band’ to support the trend, followed by London’s first mindful drinking pub crawl covered by key London titles such as Metro, Evening Standard, Time Out, London Live, Healthista etc.
Mindful drinking is still being described as a top 2017 health trend today, by titles such as Grazia, The Guardian, Get The Gloss and more!
"Munch helped us rethink our story and get it right for some the of the key media we wanted to attract.
"They worked hard to get us in front of the right people and never let the ball drop. When you are a small startup that tenacity is invaluable."
Laura Willoughby MBE - Co-Founder of Club Soda