Christian Williams

Transformed Virgin Radio presenter from sore to phwoar in six weeks.

Case study

The Challenge

Christian Williams presents weekend breakfast on Virgin Radio across the UK and has a passion for tech gadgetry, fitness and fast cars. His online presence was getting confused with a model with the same name when people were searching, so we flooded the web with strategic media coverage that both boosted his Google footprint and showcased his passions.


week-long residency with Coach

The Results

We secured tonnes of car, tech and fitness related media coverage for Christian Williams across print and online, as well as attendance at the Mercury Music Awards and front row at London Fashion Week.

Among many creative features and interviews, we set him up with Tiny Tempah’s personal trainer to take the radio presenter from flabby to fit in just six weeks. A six week residency with Coach Online documented his fitness regime and his body transformation was picked up by Mail Online.

  • "Munch is the only agency I know that can work as fast as I can talk.

  • "They are so on the ball when it comes to the right people to talk to at the right time. They are professional and know the industry inside and out and the articles about my fitness transformation were a dream come true!"

  • Christian Williams

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