Amelia Singer

Making wine tasting fun with Great British Bake Off inspired wine pairings.

Case Study

The Challenge

You’re on a first date. It’s a boutique restaurant. The wine menu comes. This is your chance to impress. But wait… do you order a Rioja, a Merlot or a Chenin Blanc? You don’t want to just order the house… but if not that, then what? This is your moment. If only you could talk about wine as easily as you could drink it…

Enter Amelia Singer, the vivacious, passionate and bubbly wine expert, businesswoman and ITV presenter on a mission to crack wine wide open – often literally.

Amelia wanted to build her profile through talent publicity as the leading wine expert for a new generation, making wine fun so that the British public could learn enough to enjoy wine and the process behind it, without having to sit through all the stuffiness and nonsense.


top stories on the Mail Online in one day

The Results

A creative profiling programme for Amelia Singer has generated coverage across national, online and print media. We’ve hijacked viral wine related news such as Aldi’s £2.99 bottle of Rose, helped to decode fussy drinks menus for the public and developed bespoke creative content for video teams at top media titles – such as fun wine pairings with Great British cakes.

  • "I spent months trying to figure out the right component to my business. Did I need an agent, manager or good PR team to help my business flourish? Munch has been all of these three in one. They really listened to my professional needs and delivered PR solutions that were not only on point but also creative, fresh and which got me out of my comfort zone - in the best way possible! 

  • "I feel fully supported as I approach my professional dreams and ideals. No goal seems too high or out of reach as I know that the Munch team have my back every step of the way. For a solopreneur nothing can be more satisfying and I have not slept so well in a very long time."

  • Amelia Singer

contact us

Send us a message

    Contact information

    The Workshop
    65 Westgate Street
    E8 3RL