We’re delighted to announce that we have been appointed by The National Lottery to deliver two regional campaigns in Sunderland and Northumberland. The win follows a competitive pitch between two other agencies.

Playing the National Lottery is one of the nation’s favourite pastimes. But it’s not just life changing for the more than 5,000 millionaires it has created since it began in 1994. It changes the lives of ordinary people through the £30 million it raises every week for good causes all across the UK.

Utilising National Lottery’s data, we will devise and implement insight-driven creative campaigns in Sunderland and Northumberland over a six month period, spanning traditional PR, media partnerhsips with Metro Radio, content creation, social media, blogger and influencer activity. The campaign will be designed to increase awareness of Lottery funded local projects, boost positivity towards the brand and demonstrate the way National Lottery has people at its very heart.

We’re expert at unlocking human stories that build an emotional connection between a brand and its consumers, so can’t wait to get to work. National Lottery is a fantastic brand to add to our growing portfolio of clients.